You may have written an insightful and groundbreaking whitepaper or the cleverest social media post. If you’ve made a typo or a grammatical error, though, your hard work might not have the effect you had intended.
First impressions, especially in this age of short attention spans, are of utmost importance. One misspelling or misplaced apostrophe in your blog post, email subject line or digital ad can turn off potential customers. Believe it or not, your very credibility can be negatively affected by the improper use of grammar. Details really do matter.
Careful proofreading can help you avoid embarrassment and even loss of revenue. If you’re not the world’s best speller or you’ve forgotten your lessons in English class, don’t despair. We have a few best practices to share with you.