You may have written an insightful and groundbreaking whitepaper or the cleverest social media post. If you’ve made a typo or a grammatical error, though, your hard work might not have the effect you had intended.
First impressions, especially in this age of short attention spans, are of utmost importance. One misspelling or misplaced apostrophe in your blog post, email subject line or digital ad can turn off potential customers. Believe it or not, your very credibility can be negatively affected by the improper use of grammar. Details really do matter.
Careful proofreading can help you avoid embarrassment and even loss of revenue. If you’re not the world’s best speller or you’ve forgotten your lessons in English class, don’t despair. We have a few best practices to share with you.
You probably write some kind of content for your customers every day. It may be an email in response to one person or it may be ad copy for a larger audience, but you’re still communicating with your customers. And they are making judgments based on what you say and how you say it. That is why writing with the customer in mind is so important.
The next time you have to write something for your website, an advertisement, or a brochure, stop and consider who your audience is first. Ideally, your audience is all of your customers, future, current, and even former ones. You want to make sure what you say resonates with those people who will purchase your goods or services.
Even if you can’t define a landing page, chances are you have not only seen one, but you’ve used one to enter a contest or gain access to a free guide or a whitepaper.
So, what exactly is a landing page and how could it benefit your business?
A landing page is a webpage with that offers something of value in exchange for the user’s contact information. At its most basic, the page includes a headline, a short description of the offer and a contact form. Having at least one active landing page on your site could help you add prospects to your database who you can nurture and turn into customers.
If you have a website, it has at least some content, such as text, photos, maybe videos and podcasts. It’s important to keep everything up-to-date and add more for several reasons, including accuracy, SEO, and lead generation.
Even if you stay on top of your site’s content on a regular basis, you still might want to do an audit, or a thorough review and assessment of your website.
When do you need an audit?
You may need to conduct an audit of your content if: