Even if you can’t define a landing page, chances are you have not only seen one, but you’ve used one to enter a contest or gain access to a free guide or a whitepaper.
So, what exactly is a landing page and how could it benefit your business?
A landing page is a webpage with that offers something of value in exchange for the user’s contact information. At its most basic, the page includes a headline, a short description of the offer and a contact form. Having at least one active landing page on your site could help you add prospects to your database who you can nurture and turn into customers.