Writing for Your Customers

How to write marketing content for your customers

You probably write some kind of content for your customers every day. It may be an email in response to one person or it may be ad copy for a larger audience, but you’re still communicating with your customers. And they are making judgments based on what you say and how you say it. That is why writing with the customer in mind is so important.

The next time you have to write something for your website, an advertisement, or a brochure, stop and consider who your audience is first. Ideally, your audience is all of your customers, future, current, and even former ones. You want to make sure what you say resonates with those people who will purchase your goods or services.
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The Essential Elements of a Landing Page

Landing Page Example

Even if you can’t define a landing page, chances are you have not only seen one, but you’ve used one to enter a contest or gain access to a free guide or a whitepaper.

So, what exactly is a landing page and how could it benefit your business?

A landing page is a webpage with that offers something of value in exchange for the user’s contact information. At its most basic, the page includes a headline, a short description of the offer and a contact form. Having at least one active landing page on your site could help you add prospects to your database who you can nurture and turn into customers.
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Tips for Writing an Effective Bio

Tips for writing a business bio

Whether you’re writing your own bio for LinkedIn or a colleague’s bio for your website, the task can be more challenging than you might expect.

Most of us struggle to talk about ourselves. Even if you’re comfortable expressing your accolades and experience, you may still have questions when it comes to composing your business-related bio. The following are just a few queries that could enter your mind as you sit down to write about yourself or a colleague.
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How to Know If Your Site Needs a Content Audit

klg communications offers website content audits.

If you have a website, it has at least some content, such as text, photos, maybe videos and podcasts. It’s important to keep everything up-to-date and add more for several reasons, including accuracy, SEO, and lead generation.

Even if you stay on top of your site’s content on a regular basis, you still might want to do an audit, or a thorough review and assessment of your website.

When do you need an audit?

You may need to conduct an audit of your content if:

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