Relationships Matter

February 12, 2019 - Kendra Gemma Leave a comment

Even if you don’t celebrate Valentine’s Day or Galentine’s Day, building and maintaining relationships in your work life is vital throughout the year.

It’s Relationship Week, with Galentine’s Day Wednesday and Valentine’s Day on Thursday. (Galentine’s Day, in case you haven’t yet heard of it, is a day when women celebrate their female friendships.)

As businesspeople, relationships matter to us, too, whether we’re talking about those we have with our employees, customers, colleagues, or neighbors.
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The Importance of Research

January 24, 2019January 24, 2019 - Kendra Gemma Leave a comment

For many of us, market research isn’t exciting. We’d rather be clever with ad copy or a tweet without doing any leg work first. That can be a costly mistake.

Before you create any content for your website, your social media accounts, or any other marketing purposes, you should conduct at least some research first. It’s so tempting to save the time (and possibly money) and just jump into the more fun, creative aspects. But if you don’t know what your competitors are doing, what your customers want, what the new trends are, or your current reputation in the marketplace, you could end up actually wasting time and money on messaging that falls flat or even causes damage to your brand.
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How to Get News Coverage

October 29, 2018 - Kendra Gemma Leave a comment

Getting news about your business published in your local paper or covered on TV could greatly increase your visibility in the community. But how do you reach the right people at the right time to make this possible? Read our top tips.

I recently attended an event where members of the media, including bloggers and newspaper reporters, sat with attendees (mostly communications professionals and small business owners) and told us how they like to receive information and what is newsworthy to them. I left with specifics about each person’s particular requests, but also more general information that could help anyone who wants to collaborate with the media to disseminate news. The latter is what I share in this blog post.
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Best Practices for Proofreading

August 20, 2018August 20, 2018 - Kendra Gemma Leave a comment

You may have written an insightful and groundbreaking whitepaper or the cleverest social media post. If you’ve made a typo or a grammatical error, though, your hard work might not have the effect you had intended.

First impressions, especially in this age of short attention spans, are of utmost importance. One misspelling or misplaced apostrophe in your blog post, email subject line or digital ad can turn off potential customers. Believe it or not, your very credibility can be negatively affected by the improper use of grammar. Details really do matter.

Careful proofreading can help you avoid embarrassment and even loss of revenue. If you’re not the world’s best speller or you’ve forgotten your lessons in English class, don’t despair. We have a few best practices to share with you.
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Writing for Your Customers

August 3, 2018 - Kendra Gemma Leave a comment

You probably write some kind of content for your customers every day. It may be an email in response to one person or it may be ad copy for a larger audience, but you’re still communicating with your customers. And they are making judgments based on what you say and how you say it. That is why writing with the customer in mind is so important.

The next time you have to write something for your website, an advertisement, or a brochure, stop and consider who your audience is first. Ideally, your audience is all of your customers, future, current, and even former ones. You want to make sure what you say resonates with those people who will purchase your goods or services.
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The Essential Elements of a Landing Page

July 24, 2018 - Kendra Gemma Leave a comment

Even if you can’t define a landing page, chances are you have not only seen one, but you’ve used one to enter a contest or gain access to a free guide or a whitepaper.

So, what exactly is a landing page and how could it benefit your business?

A landing page is a webpage with that offers something of value in exchange for the user’s contact information. At its most basic, the page includes a headline, a short description of the offer and a contact form. Having at least one active landing page on your site could help you add prospects to your database who you can nurture and turn into customers.
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Tips for Writing an Effective Bio

July 4, 2018 - Kendra Gemma Leave a comment

Whether you’re writing your own bio for LinkedIn or a colleague’s bio for your website, the task can be more challenging than you might expect.

Most of us struggle to talk about ourselves. Even if you’re comfortable expressing your accolades and experience, you may still have questions when it comes to composing your business-related bio. The following are just a few queries that could enter your mind as you sit down to write about yourself or a colleague.
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How to Know If Your Site Needs a Content Audit

May 23, 2018May 23, 2018 - Kendra Gemma Leave a comment

If you have a website, it has at least some content, such as text, photos, maybe videos and podcasts. It’s important to keep everything up-to-date and add more for several reasons, including accuracy, SEO, and lead generation.

Even if you stay on top of your site’s content on a regular basis, you still might want to do an audit, or a thorough review and assessment of your website.

When do you need an audit?

You may need to conduct an audit of your content if:

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